Wednesday, February 8, 2012

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BNA INSIGHTS: Anti-Spam Litigation Involving Text Messages: What Marketers Need to Know

The use of social networks to market goods and services is a great marketing tool, but it is not without risk. Marketers must use caution when expanding their campaigns to emerging communications systems, the authors write, citing an increase this year in consumer actions brought under the Telephone Consumer Protection Act based on unsolicited text messages from marketers. Companies should not assume that…

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